The following comes from Megan Gustashaw of GQ:
There's nothing like the first snowstorm of the season to reveal all of the glaring holes in your cold-weather wardrobe (literally and figuratively). If the first snowfall from this weekend (if you happen to live in a four-season climate) has you realizing that you could use a slightly warmer coat, a puffer will give you all the insulation you ever wanted, and then some. Luckily, menswear designers are really feeling the staple right now, so there are plenty of un-boring, ethically made options on shelves. If you want to double check that yours is made with integrity, look for quality seals like "traceable down" or "responsibly sourced down," or find a way to ensure the feathers were collected from the birds postmortem as a byproduct of the meat industry. As for which styles will make you look like a style god and not a dad about to snow-blow his driveway, here are four trends to look out for. We're in a sweet spot in the season where designer coats are all marked down—or will be in a week or two—so now's the time to get one.